Wednesday, May 03, 2006
Here's the thing: they showed the Fabuloso bottle SIDEWAYS, so the label was impossible to see (the kids didn't handle the bottle).
Toward the end they showed one little girl the bottle head-on and pointed out the MOP on the front, and guess what, she understood that it was cleaner. Now, I can't say that kids couldn’t be confused; it does look like a Gatorade knockoff of some sort, but honestly, you're doing this on TV, I'm not blind, and I doubt every single kid would have picked it as a drink (which was how the story was presented) had they been shown the bottle head on, as the other products were.
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